Independent app development studio
Apps, made properly.
appl.dev plans, designs, and builds native and web applications — from the first sketch to the release build, and the maintenance that comes after it.
Services
Take one, or take the whole path from idea to store.
- Product scoping
- Turn an idea into a written scope: who the users are, the core flows, what ships first and what waits. You get a document you can hand to any developer.
- Interface design
- Wireframes and finished screens that follow each platform's own conventions — including the empty, loading, error, and offline states most designs forget.
- Native apps
- Swift and SwiftUI for iPhone, iPad, and Mac. Platform frameworks first; third-party code only when it clearly earns its place.
- Web applications
- Fast, accessible web apps built on standard HTML, CSS, and TypeScript, deployed to the host you choose and documented so your team can run them.
- Maintenance
- OS updates, dependency upgrades, crash triage, and performance work for apps that are already live — including apps someone else built.
Process
Five steps. Each one ends with something you can see, install, or keep.
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Define
Agree on the problem, the users, and what "done" means.
You keep: a written scope
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Prototype
A clickable prototype, tested with real people before any production code.
You keep: the prototype
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Build
Short iterations. At the end of each, a build you can install and judge.
You keep: every build
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Ship
Store submission, release notes, and a launch checklist that is actually checked.
You keep: the release
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Maintain
Updates for new OS versions, fixes, and small improvements on a plan you set.
You keep: a healthy app
Principles
The rules applied to every project, whatever its size.
Small surface area
Fewer screens, fewer settings, fewer dependencies. Every feature has to justify its maintenance cost.
Accessible by default
Dynamic Type, VoiceOver, keyboard access, and sufficient contrast are part of the first build, not a later ticket.
Fast on old devices
Performance is tested on the slowest hardware your users still carry, not only on the newest.
Code you own
The repository is yours from day one, with a README that explains how to build, test, and release.
Estimates in ranges
Software has uncertainty. Estimates say so honestly, and narrow as the work becomes clear.
Plain communication
Progress notes in plain language: what was done, what's next, and what needs your decision.
Contact
Send a short note: what you want to build, who it's for, and when you need it. A first reply includes questions, not a sales pitch.
hello@appl.devResponse time: within two working days